Our Story & Team
We're on a mission to connect the world's best creative agencies with businesses that need their expertise. Here's how we got started and who's making it happen.
Why We Started This
In late 2024, while working with various digital agencies and creative teams, our founder Shalehin Modasiya realized how fragmented and unfair the agency discovery process was — both for service providers and clients.
Too often, exceptional agencies remained hidden while low-quality listings dominated other platforms. Businesses were forced to rely on outdated directories, unverified claims, or expensive middlemen.
That’s when the idea for PrimeFirms was born — a platform that brings visibility, trust, and opportunity to agencies worldwide by combining real reviews, deep vetting, and a mission-driven approach.
Meet Our Team
A diverse group of industry veterans, engineers, and creative professionals working together to transform how agencies and clients connect.
Shalehin Modasia
Managing Director - Advisor/Investor
Shalehin leads the strategic direction and operational execution of PrimeFirms. He oversees cross-functional alignment, business growth initiatives, and long-term planning to ensure the company scales sustainably. As a key decision-maker and advisor, he bridges leadership vision with execution, driving performance, accountability, and organizational excellence.
Hassan Gadhawala
Co-Founder & Lead Full-Stack Engineer
Hassan leads the frontend architecture and overall application experience at PrimeFirms. He specializes in building scalable, high-performance web applications with a strong emphasis on usability, accessibility, and modern engineering practices. His work ensures a seamless and consistent experience across the entire platform.
Samaan Memon
Co-Founder & Lead Backend & AI Systems Engineer
Samaan designs and oversees the backend and AI-driven systems powering PrimeFirms. He focuses on scalable architecture, data pipelines, intelligent automation, and secure infrastructure. His expertise ensures the platform is robust, future-ready, and capable of supporting advanced AI and machine learning capabilities.
Hisamuddin Choriwala
Product Experience (PX) Designer
Hisamuddin drives the product experience and interaction design at PrimeFirms. He translates complex requirements into intuitive user flows, wireframes, and high-fidelity interfaces. By combining user research, visual consistency, and design precision, he ensures every product interaction is purposeful, seamless, and aligned with business objectives.
Our Journey
Key milestones in our mission to transform the agency industry
Dec 2024
PrimeFirms was founded with the vision to revolutionize agency discovery and collaboration.
Jan 2025
Core team formed — including founders, full-stack devs, and UI designer.
Mar 2025
MVP launched with agency onboarding, search, and step-by-step registration flow.
May 2025
Early traction: 500+ agencies onboarded and first successful project matches made.
Jul 2025
Expanded platform features: advanced filters, agency profiles, and review system.
Q4 2025
Target milestone: 2,000+ verified agencies and AI-driven matching pilot release.
Our Values
Quality First
We believe in connecting only the best agencies with serious clients, maintaining high standards for everyone.
Community Driven
Our success comes from the success of our agency community. We're here to help you grow.
Global Impact
Breaking down barriers between talented agencies and clients worldwide, regardless of location.